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Proof of concept vs Prototype
Proof of concept vs Prototype

Many people think that Proof of Concept and Prototype are the same. But they are two different concepts with similar goals. A PoC shows whether a product or its function can be developed, while a Prototype shows how it can be developed.

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Product DevelopmentJoshua KeplerNovember 4, 2024idea validation, Proof of Concept, product development
Cross-platform vs. Native mobile app development. Why Native wins
Cross-platform vs. Native mobile app development. Why Native wins

As a startup founder, you make a decision about the technology to start with. You can make this decision based on the budget available, product vision, and project roadmap. But we highly recommend you read this article before making your final verdict.

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TechnologySerg PirogovFebruary 13, 2024advice, tech, startup, research
KPI for a startup. How to define KPIs for startups
KPI for a startup. How to define KPIs for startups

KPI should show how well your startup is performing in the most important aspects. For many startup founders, the question about KPIs is always challenging. So, we made an article to cover this topic in simple words.

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Product DevelopmentJoshua KeplerJanuary 31, 2024startup, metrics, KPI
How to promote mobile apps in 2026. App marketing guide
How to promote mobile apps in 2026. App marketing guide

Let's take a journey together to understand the current marketing trends and strategies that can help your mobile app shine and get new users.

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Digital MarketingSerg PirogovJanuary 4, 2024marketing, lean marketing, startup, traction
molfar.io wins The Manifest Company Award as Germany’s Most Reviewed UX Partner for 2023
molfar.io wins The Manifest Company Award as Germany’s Most Reviewed UX Partner for 2023

molfar.io was found on The Manifest Company Awards as one of the most reviewed and recommended service providers in Germany in 2023.

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molfar.io newsJoshua KeplerJanuary 2, 2024awards
The Top Mobile App Development Company in Germany by Firmstalk
The Top Mobile App Development Company in Germany by Firmstalk

Recently We have been recognized in the list of Top Mobile App Development Companies in Germany by Firmstalk, a trusted source to find the best IT services provider.

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molfar.io newsJoshua KeplerOctober 20, 2023awards
Fast MVP development powered by AI. Myth or reality in 2025?
Fast MVP development powered by AI. Myth or reality in 2025?

Our research, where we tried to figure out whether AI would become the philosopher's stone that replaces the work of a programmer or whether it would take its place among developer tools.

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AdviceAlex ChernyshApril 16, 2023product development, idea validation, startup, howto
The Mom Test book - short overview
The Mom Test book - short overview

Startup founders usually don't have enough time to read all the essential books in the startup industry. That's why we decided to continue the series of short summaries of the essential books for startup founders. In our opinion, after the "Lean Startup," the second most important is "The Mom Test," and here's why.

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Customer DevelopmentJoshua KeplerAugust 5, 2022Business Developemnt, startup, research, customer development, books
Top development company in the UK by Selected Firms
Top development company in the UK by Selected Firms

Selected Firms has recognized molfar.io as one of the top development companies in the UK

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molfar.io newsJoshua KeplerMay 5, 2021
The Lean Startup summary. Methodology overview
The Lean Startup summary. Methodology overview

If you don’t have time to read the whole book, we have prepared for you a short overview of the Lean Startup book by Eric Ries.

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LeanSerg PirogovNovember 9, 2020lean, minimal viable product, minimum viable product, startup
10 startups started as a side project. How to start yours
10 startups started as a side project. How to start yours

Many great businesses started as small, part-time projects. Let's look today at the 10 successful startups that started as side projects (GitHub, Trello, Gmail, Craigslist, Twitter, Angry Birds, Instagram, Product Hunt, Unsplash, GrowthHackers).

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Startup storiesSerg PirogovJanuary 26, 2020startup, lean, idea validation, MVP
Google Trends for dummies
Google Trends for dummies

How to work with one of the best free tools for analyzing seasonality, trends or forecasting demand.

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AdviceJoshua KeplerDecember 22, 2019research, advice, howto
40 questions from Y Combinator to crash-test your startup
40 questions from Y Combinator to crash-test your startup

Sometimes, answering the right questions can help you clarify what you are doing and where you are moving.

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AdviceSerg PirogovNovember 30, 2019startup, VC, Y Combinator
How to choose an MVP for your startup? A guide to MVP types.
How to choose an MVP for your startup? A guide to MVP types.

Everything you need to know about MVP types.

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MVPSerg PirogovOctober 30, 2019MVP
Proof of Concept for business and startups: why & how?
Proof of Concept for business and startups: why & how?

How early-stage entrepreneurs can build a proof of concept to get customer feedback and attract investors

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Idea validationJoshua KeplerSeptember 12, 2019startup, Proof of Concept, idea validation, POC
Lean marketing: how to do marketing in a startup
Lean marketing: how to do marketing in a startup

How to run marketing for a startup without money and extra investments. Lean Marketing Fundamentals from molfar.io team.

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Digital MarketingSerg PirogovAugust 7, 2019lean marketing, lean, marketing, startup
How not to make the next useless app. A brief guide to Customer Development
How not to make the next useless app. A brief guide to Customer Development

Before you start building a new product, make sure that it is not useless.

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Customer DevelopmentJoshua KeplerMay 31, 2019customer development, mistakes, startup
The Chicken and Egg problem (Tinder, Airbnb, Uber)
The Chicken and Egg problem (Tinder, Airbnb, Uber)

When you are launching a two-sided platform, you need supply and demand. And it makes a big problem for founders, putting a high barrier for entry.

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Product DevelopmentSerg PirogovApril 26, 2019marketplace, growth, target audience, traction
Guest posting in your Idea Validation Strategy
Guest posting in your Idea Validation Strategy

This strategy will set you apart from the 100 other people that email in every day asking to guest post.

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Idea validationJoshua KeplerMarch 28, 2019idea validation
molfar's new product - Tow Truck PRO
molfar's new product - Tow Truck PRO

Please, welcome our new product for car service market - Tow Truck PRO.

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Press ReleaseJoshua KeplerFebruary 21, 2019press
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