What makes apps addictive? This Hooked book summary breaks down the 4-step formula top startups use to keep users coming back.

Finding product-market fit is rarely a straight line. It’s an iterative process of learning and refining. So, how can you systematically work toward that magical alignment between your product and the market? This is your guide to finding that PMF magic.

Every big startup begins small. How do you go from that first lightbulb moment to a product people love?

As a startup founder, you make a decision about the technology to start with. You can make this decision based on the budget available, product vision, and project roadmap. But we highly recommend you read this article before making your final verdict.

KPI should show how well your startup is performing in the most important aspects. For many startup founders, the question about KPIs is always challenging. So, we made an article to cover this topic in simple words.

Let's take a journey together to understand the current marketing trends and strategies that can help your mobile app shine and get new users.

Our research, where we tried to figure out whether AI would become the philosopher's stone that replaces the work of a programmer or whether it would take its place among developer tools.

Startup founders usually don't have enough time to read all the essential books in the startup industry. That's why we decided to continue the series of short summaries of the essential books for startup founders. In our opinion, after the "Lean Startup," the second most important is "The Mom Test," and here's why.

If you don’t have time to read the whole book, we have prepared for you a short overview of the Lean Startup book by Eric Ries.

Many great businesses started as small, part-time projects. Let's look today at the 10 successful startups that started as side projects (GitHub, Trello, Gmail, Craigslist, Twitter, Angry Birds, Instagram, Product Hunt, Unsplash, GrowthHackers).

Sometimes, answering the right questions can help you clarify what you are doing and where you are moving.

How early-stage entrepreneurs can build a proof of concept to get customer feedback and attract investors

How to run marketing for a startup without money and extra investments. Lean Marketing Fundamentals from molfar.io team.

Before you start building a new product, make sure that it is not useless.

Do you want to save money launching your startup? In this article we will tell you how to make this venture less risky than it really is.

We won the Great User Experience and the Rising Star awards for our contributions and efficiency. Hooray!