Growth hacking is no longer a bag of tricks. Today it’s a system of experiments, data, content, product loops, and retention for startups.

The fastest-growing startups don’t spend millions on ads, they build loops that turn every user into a distribution channel. Here’s how viral mechanics actually work.

When you are launching a two-sided platform, you need supply and demand. And it makes a big problem for founders, putting a high barrier for entry.

When it comes to the Growth stage, the questions are getting harder. Almost all founders ask "How to identify the best channels for my business?" SMM? Facebook ads?

This short note is about how you should know the market and its needs beforehand development of the product you think market needs.