How to promote mobile apps in 2025. App marketing guide

Let's take a journey together to understand the current marketing trends and strategies that can help your mobile app shine and get new users.

Digital MarketingSerg PirogovJanuary 4, 2024marketing, lean marketing, startup, traction

molfar.io wins The Manifest Company Award as Germany’s Most Reviewed UX Partner for 2023

molfar.io was found on The Manifest Company Awards as one of the most reviewed and recommended service providers in Germany in 2023.

molfar.io newsJoshua KeplerJanuary 2, 2024awards

The Top Mobile App Development Company in Germany by Firmstalk

Recently We have been recognized in the list of Top Mobile App Development Companies in Germany by Firmstalk, a trusted source to find the best IT services provider.

molfar.io newsJoshua KeplerOctober 20, 2023awards

Fast MVP development powered by AI. Myth or reality in 2025?

Our research, where we tried to figure out whether AI would become the philosopher's stone that replaces the work of a programmer or whether it would take its place among developer tools.

AdviceAlex ChernyshApril 16, 2023product development, idea validation, startup, howto

The Mom Test book - short overview

Startup founders usually don't have enough time to read all the essential books in the startup industry. That's why we decided to continue the series of short summaries of the essential books for startup founders. In our opinion, after the "Lean Startup," the second most important is "The Mom Test," and here's why.

Top development company in the UK by Selected Firms

Selected Firms has recognized molfar.io as one of the top development companies in the UK

molfar.io newsJoshua KeplerMay 5, 2021

The Lean Startup summary. Methodology overview

If you don’t have time to read the whole book, we have prepared for you a short overview of the Lean Startup book by Eric Ries.

LeanSerg PirogovNovember 9, 2020lean, minimal viable product, minimum viable product, startup

10 startups started as a side project. How to start yours

Many great businesses started as small, part-time projects. Let's look today at the 10 successful startups that started as side projects (GitHub, Trello, Gmail, Craigslist, Twitter, Angry Birds, Instagram, Product Hunt, Unsplash, GrowthHackers).

Startup storiesSerg PirogovJanuary 26, 2020startup, lean, idea validation, MVP

Google Trends for dummies

How to work with one of the best free tools for analyzing seasonality, trends or forecasting demand.

AdviceJoshua KeplerDecember 22, 2019research, advice, howto

40 questions from Y Combinator to crash-test your startup

Sometimes, answering the right questions can help you clarify what you are doing and where you are moving.

AdviceSerg PirogovNovember 30, 2019startup, VC, Y Combinator

How to choose an MVP for your startup? A guide to MVP types.

Everything you need to know about MVP types.

MVPSerg PirogovOctober 30, 2019MVP

Proof of Concept for business and startups: why & how?

How early-stage entrepreneurs can build a proof of concept to get customer feedback and attract investors

Idea validationJoshua KeplerSeptember 12, 2019startup, Proof of Concept, idea validation, POC

Lean marketing: how to do marketing in a startup

How to run marketing for a startup without money and extra investments. Lean Marketing Fundamentals from molfar.io team.

Digital MarketingSerg PirogovAugust 7, 2019lean marketing, lean, marketing, startup

How not to make the next useless app. A brief guide to Customer Development

Before you start building a new product, make sure that it is not useless.

Customer DevelopmentJoshua KeplerMay 31, 2019customer development, mistakes, startup

The Chicken and Egg problem (Tinder, Airbnb, Uber)

When you are launching a two-sided platform, you need supply and demand. And it makes a big problem for founders, putting a high barrier for entry.

Product DevelopmentSerg PirogovApril 26, 2019marketplace, growth, target audience, traction

Guest posting in your Idea Validation Strategy

This strategy will set you apart from the 100 other people that email in every day asking to guest post.

Idea validationJoshua KeplerMarch 28, 2019idea validation

molfar's new product - Tow Truck PRO

Please, welcome our new product for car service market - Tow Truck PRO.

Press ReleaseJoshua KeplerFebruary 21, 2019press

How to find performing growth channels

When it comes to the Growth stage, the questions are getting harder. Almost all founders ask "How to identify the best channels for my business?" SMM? Facebook ads?

AdviceSerg PirogovFebruary 12, 2019growth, Business Developemnt, advice