Our knowledge. Special for you
Proof of concept vs Prototype
Many people think that Proof of Concept and Prototype are the same. But they are two different concepts with similar goals. A PoC shows whether a product or its function can be developed, while a Prototype shows how it can be developed.
KPI for a startup. How to define KPIs for startups
KPI should show how well your startup is performing in the most important aspects. For many startup founders, the question about KPIs is always challenging. So, we made an article to cover this topic in simple words.
The Chicken and Egg problem (Tinder, Airbnb, Uber)
When you are launching a two-sided platform, you need supply and demand. And it makes a big problem for founders, putting a high barrier for entry.
Founder’s Homework. Before you start or User eXperience Research (UXR)
Founder’s Homework. Or User Experience Research. How to prepare well before starting a startup.